In 2024, I designed the promotional detail page for Seunghwayeon, a brand renowned for its CP soaps. Each of the 12 soap varieties featured a unique color concept and distinctive ingredients, which were highlighted to bring out their individual characteristics.
Given the challenges of product photography, I created composite images that incorporated the main ingredients of each soap, enabling customers to visually understand the product’s composition at a glance. This approach effectively showcased the soap’s appeal while maintaining a clean and sophisticated design that was easy for all audiences to comprehend. I managed the entire process, including concept planning, copywriting, design, and photo compositing, focusing on creating a comfortable and premium aesthetic that made handmade soaps more approachable to consumers.